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Contemporary Marketing Research
Contemporary Marketing Research
Author: Carl McDaniel, Roger Gates
This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and...  more »
ISBN-13: 9780538885072
ISBN-10: 0538885076
Publication Date: 7/23/1998
Pages: 780
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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