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Contemporary Marketing
Contemporary Marketing
Author: Louis E. Boone, Boone, David L. Kurtz
Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edit...  more »
ISBN-13: 9780030314032
ISBN-10: 0030314038
Publication Date: 6/9/2000
Pages: 736
Edition: 10th
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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