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Contemporary Marketing
Contemporary Marketing
Author:
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. ... more »
Author:
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. ... more »
ISBN-13: 9781305075368
ISBN-10: 1305075366
Publication Date: 1/12/2015
Pages: 784
Edition: 17
Rating: ?
ISBN-10: 1305075366
Publication Date: 1/12/2015
Pages: 784
Edition: 17
Rating: ?
0 stars, based on 0 rating
Publisher: Cengage Learning
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
