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Contemporary Services Marketing Management: A Reader
Contemporary Services Marketing Management A Reader
Author: Mark Gabbott, Gillian Hogg
Contemporary Services Marketing Management is a selection of current and seminal readings on all aspects of services marketing. The reader focuses on both the quality of Services Marketing and the management of services marketing which is often ignored in other texts. Contemporary Services Marketing Management is an indispensable collectio...  more »
ISBN-13: 9781861524386
ISBN-10: 1861524382
Publication Date: 11/15/1996
Pages: 537
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Publisher: Thomson Learning
Book Type: Paperback
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