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Contextual Pricing: The Death of List Price and the New Market Reality
Contextual Pricing The Death of List Price and the New Market Reality
Author: Robert Docters, Michael Barzelay
Make the switch from list pricing to CONTEXTUAL PRICING--and increase revenue, share, and profits Contextual Pricing describes why basing prices on context (when, how, or where a product is bought, for example) obviates traditional list pricing--and leads to higher profit margins. After all, a customer is more likely to pay more for an ice-cold ...  more »
ISBN-13: 9780071772464
ISBN-10: 0071772464
Publication Date: 11/11/2011
Pages: 256
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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