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Coolhunting: Chasing Down the Next Big Thing
Coolhunting Chasing Down the Next Big Thing
Author: Peter A. Gloor, Scott M. Cooper
What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very heart of the search and show you how to find trendsett...  more »
ISBN-13: 9780814473863
ISBN-10: 0814473865
Publication Date: 4/30/2007
Pages: 236
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Publisher: AMACOM/American Management Association
Book Type: Hardcover
Members Wishing: 0
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