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The Copywriter's Handbook Third Edition A Step-By-Step Guide To Writing Copy That Sells Revised and Expanded Author: This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention... more »
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