Copywriting in a Week Author:Robert Ashton Copywriting is a skill that we all increasingly need in the business world - you don't have to be in the marketing department to be asked to write copy for your product or service. Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywr... more »iting including letters, advertising, press releases, catalogues and websites.« less