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Corporate Brands: An Anthology: Corporate and Product Brandscapes
Corporate Brands An Anthology Corporate and Product Brandscapes
Author: John Balmer
The last fifteen years has witnessed increased academic and practitioner interest in "corporate branding" studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor. Each section is introduced by the editor, and each article is contextualized and analyzed. Inc...  more »
ISBN-13: 9780415370868
ISBN-10: 0415370868
Publication Date: 12/31/2006
Pages: 352
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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