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Corporate Communication
Corporate Communication
Author: Paul Argenti
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases...  more »
ISBN-13: 9780073377735
ISBN-10: 0073377732
Publication Date: 12/5/2008
Pages: 288
Edition: 5
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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