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Corporate Communication
Corporate Communication
Author: Michael B. Goodman, Peter B. Hirsch
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accesible framework for desc...  more »
ISBN-13: 9781433106217
ISBN-10: 1433106213
Publication Date: 5/8/2010
Pages: 258
Edition: First printing
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Publisher: Peter Lang Publishing
Book Type: Paperback
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