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Search - Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental Era
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Corporate Realities and Environmental Truths Strategies for Leading Your Business in the Environmental Era Author: This study aims to enable managers to understand and meet the environmental challenge. Combining hard facts with absorbing case studies, it discuses how to develop "green" products and services, along with PR campaigns that talk convincingly to a wary public and cynical media. At the same time, the book focuses on responding to environmental dem... more »
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