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Corporate Reputation and Competitiveness
Corporate Reputation and Competitiveness
Author: Gary Davies, Rosa Chun, Rui Vinhas Da Silva, Stuart Roper
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organization...  more »
ISBN-13: 9780415287432
ISBN-10: 041528743X
Publication Date: 11/2002
Pages: 224
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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