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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Creating Breakthrough Products Innovation from Product Planning to Program Approval
Author: Craig M. Vogel, Jonathan M. Cagan
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" ...  more »
ISBN-13: 9780132618625
ISBN-10: 0132618621
Publication Date: 11/1/2001
Pages: 350
Edition: 1
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Publisher: FT Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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