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Creating Corporate Reputations: Identity, Image, and Performance
Creating Corporate Reputations Identity Image and Performance
Author: Grahame Dowling
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminar...  more »
ISBN-13: 9780199241637
ISBN-10: 0199241635
Publication Date: 2/15/2001
Pages: 299
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Publisher: Oxford University Press
Book Type: Hardcover
Members Wishing: 0
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