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Search - Creating the Customer-Driven Car Company
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Creating the Customer-Driven Car Company Author: The car industry is witnessing an irreversible transition from the sellers' market of the 1980s to the buyers' market of the 1990s and beyond, with executives and managers realising that a new approach to all their customers can provide a vital competitive advantage. Creating the Customer-Driven Car Company explains clearly why and how custom... more »
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Genres:
- Business & Investing >> Industries & Professions >> Customer Service
- Education & Reference >> General
- Nonfiction >> Automotive >> Industry