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Creating Effective Advertising: Using Semiotics
Creating Effective Advertising Using Semiotics
Author: Mihai Nadin, Richard D. Zakia
Creating Effective Advertising is a guide to using semiotics, the science of signs, to create visual advertising. It teaches effective visual communication with the persons to whom an ad is targeted. You will learn how to use signs to evoke emotion, positive response, and desire in creating the visual components of advertising.
ISBN-13: 9780913069462
ISBN-10: 0913069469
Publication Date: 5/1994
Pages: 160
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Publisher: Consultant Press, Ltd.
Book Type: Hardcover
Members Wishing: 0
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