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Creating Organizational Advantage
Creating Organizational Advantage
Author: Egan
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. — An examination of global co...  more »
ISBN-13: 9780750643993
ISBN-10: 0750643994
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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