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Search - Creative Marketer: Published in association with the Chartered Institute of Marketing (The Marketing Series : Practitioner)

Creative Marketer: Published in association with the Chartered Institute of Marketing (The Marketing Series : Practitioner)
Creative Marketer Published in association with the Chartered Institute of Marketing - The Marketing Series : Practitioner
Author: SIMON MAJARO
A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. — A no-nonsense guide to creativity and innovation in marketing management...  more »
ISBN-13: 9780750617086
ISBN-10: 075061708X
Publication Date: 12/15/1993
Pages: 178
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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