As a former Creative Memories consultant, I wanted to read about the co founders, and how they started up the company. If a reader is a consultant or ever has been, much of the material in the book has been written up and distributed previously to consultants. I didn't learn anything new, but the book did remind me to include some stories in my album making. I believe in their philosophy about keeping it simple so there is no burn out. The book gives some good ideas about starting up a personal memory keeping system that works for the individual.