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Search - Crossing the Chasm
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Crossing the Chasm Author: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential re... more »
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About marketing in high-innovation or high-tech industries. Highly respected author with need-to-know to-market information and a little history on the disk drive / computer markets.
Genres:
- Business & Investing >> General
- Business & Investing >> Management & Leadership >> Management
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Small Business & Entrepreneurship >> New Business Enterprises