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Search - Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers Author: In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include c... more »
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