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Cult Heroes: How to Be Famous for More Than Fifteen Minutes
Cult Heroes How to Be Famous for More Than Fifteen Minutes Author:Deyan Sudjic What makes Kiz Taylor's face with more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Micahel jackson's name when he won't even drink their product? And what tempts the would be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or dsesignin... more »g clothes. Rather, it is the image that they project and their power as brand names which are in demand as never before.
As a key to understanding how popular culture works and the way in which image has become the end product, getting to grips with the cult hero is essential.« less