Skip to main content
PBS logo
 
 

Search - Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market

Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market
Many Cultures One Market A Guide to Understanding Opportunities in The Asian Pacific Market
Author: Robert Kumaki, Jack Moran
-The first comprehensive exploration of Asian Pacific Americans from a marketing perspective. — - Insightful introduction to the major APA groups with historical background and cultural ethnography. — - This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shift. ...  more »
ISBN-13: 9781887229401
ISBN-10: 188722940X
Publication Date: 7/20/2010
Pages: 336
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Copy Workshop
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.