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Customer Capitalism
Customer Capitalism
Author:
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as A... more »
Author:
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as A... more »
ISBN-13: 9781861563071
ISBN-10: 1861563078
Publication Date: 12/6/2005
Pages: 312
Rating: ?
ISBN-10: 1861563078
Publication Date: 12/6/2005
Pages: 312
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> Customer Relations
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> General
