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Customer-Centric Marketing: Supporting Sustainability in the Digital Age
CustomerCentric Marketing Supporting Sustainability in the Digital Age
Author: Neil Richardson, Neil Kelley, Jon James
Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers.  As more businesses follow suit and update to more sustainable operations, marketing professionals need to learn to communicate the co...  more »
ISBN-13: 9780749472092
ISBN-10: 074947209X
Publication Date: 2/28/2015
Pages: 240
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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