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Search - Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Customer Experience Management A Revolutionary Approach to Connecting with Your Customers Author: In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work ... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Customer Service
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Sales & Selling >> General