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Search - The Customer Management Scorecard: Managing CRM for Profit
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The Customer Management Scorecard Managing CRM for Profit Author: Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers. The results, however, have often been disappointing and companies are now looking closely at how to make their CRM initiatives profitable. This timely book presents the results of the latest ... more »
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Genres:
- Business & Investing >> Finance >> Finance & Investing
- Business & Investing >> General
- Business & Investing >> Industries & Professions >> Customer Service
- Business & Investing >> Management & Leadership >> Management
- Business & Investing >> Marketing & Sales >> Sales & Selling >> Management
- Professional & Technical >> Accounting & Finance >> Finance >> General