This book used the Yum! company to show how your company can use wise principles to become customer focused. These growing and profit making companies realize that "Profit is the applause you get for taking care of your customers AND creating a motivating environment for your people.
Customer Mania: It's Never Too Late to Build a Customer-Focused Company by Ken Blanchard, Jim Ballard, and Fred Finch presents a framework for creating a customer-focused organization through an actual case study - Yum! Brands - the parent company of Taco Bell, Pizza Hut, and KFC. The book is neatly organized and easy to read. Although it was written in 2004, the key components of Yum! Brands customer mania philosophy as found in this book remain vital and viable even today.
Read my complete review at: http://www.memoriesfrombooks.com/2015/06/customer-mania-its-never-too-late-to.html