Skip to main content
PBS logo
 
 

Search - Customer Relationship Management: A Databased Approach

Customer Relationship Management: A Databased Approach
Customer Relationship Management A Databased Approach
Author: V. Kumar, Werner Reinartz, Werner Reinartz
Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. K...  more »
ISBN-13: 9780471271338
ISBN-10: 0471271330
Publication Date: 6/13/2005
Pages: 352
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.