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Customer Relationship Management: Perspectives from the Market Place
Customer Relationship Management Perspectives from the Market Place
Author: Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. — The book backs up these five processes - strategy...  more »
ISBN-13: 9780750656771
ISBN-10: 0750656778
Publication Date: 12/4/2002
Pages: 302
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Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
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