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Search - Customer Services - Marketing & the Competitive Environment (Banking Certificate Study Manual)
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Customer Services - Marketing the Competitive Environment - Banking Certificate Study Manual Author: This major text fully covers one of the most complex of the Banking Certificate Examinations - Customer Services. Divided into six comprehensive chapters: Bank Services, The Competitive Environment, Marketing Bank Services, The Banker / Customer Relationship, Interpersonal Skills, Costs and Profitability. This should be essential reading for Ban... more »
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