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Customer Value Toolkit
Customer Value Toolkit
Author: Earl Naumann, Raymond Kordupieski
In this strategic and thought-provoking book, Earl Naumann reveals the key success factor for every business -- manufacturing, service, or retail -- is the ability to maximize customer value. Product quality alone is not enough. Customers must be integrated throughout a firm's decision-making process. And from that re-engineered corporate cul...  more »
ISBN-13: 9780538838474
ISBN-10: 0538838477
Publication Date: 5/27/1994
Pages: 280
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Publisher: South-Western Pub
Book Type: Hardcover
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