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Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
Cutting Edge Commercials How to Create the World's Best TV Ads for Brands in the 21st Century
Author: Jim Aitchison
This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts and how they should be executed. Join a master class where the faculty inc...  more »
ISBN-13: 9780130908285
ISBN-10: 0130908282
Publication Date: 5/15/2002
Pages: 480
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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