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Data Warehousing : The Route to Mass Communication
Data Warehousing The Route to Mass Communication
Author: Sean Kelly
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to rea...  more »
ISBN-13: 9780471963288
ISBN-10: 0471963283
Publication Date: 6/1996
Pages: 202
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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