Search - List of Books by David A. Aaker

'David A. Aaker (born in Fargo, North Dakota) is a consultant and author on the field of marketing, particularly in the area of brand strategy. He is currently a Vice Chairman of Prophet, a global brand and marketing consultancy firm, and has authored over 100 articles and 14 books on marketing and branding. He is also Professor Emeritus at the Haas School of Business of the University of California, Berkeley and an advisor to Denstu, a major Japanese advertising agency.

His first of four brand books, Managing Brand Equity, defined brand equity. His second, Building Strong Brands, developed the brand identity model used by many firms. His third, Brand Leadership, extended the brand identity model and discussed how to develop brand building programs. The fourth, Brand Portfolio Strategy, develops tools and concepts to create brand pro folios that are prioritized, clear, energized, and synergistic.

His last book, Spanning Silos, addressed the silo crises caused by product and country silos inhibiting the development of effective and efficient marketing programs.

Books   more �

This author page uses material from the Wikipedia article "David A. Aaker", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 105
Marketing Research
2016 - Marketing Research (Paperback)
ISBN-13: 9781118977927
ISBN-10: 1118977920
Genres: Business & Money, Reference
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Strategic Market Management
2013 - Strategic Market Management (Paperback)
ISBN-13: 9781118582862
ISBN-10: 1118582861
Genre: Business & Money
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Brand Relevance Making Competitors Irrelevant
2011 - Brand Relevance Making Competitors Irrelevant (Hardcover)Audio CD
ISBN-13: 9780470613580
ISBN-10: 0470613580
Genre: Business & Money
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Brand relevance Marketing innovativo per spiazzare i competitor
2011 - Brand Relevance Marketing Innovativo Per Spiazzare I Competitor (Paperback)
ISBN-13: 9788856839814
ISBN-10: 8856839814
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Marketing Research With Spss 140
2010 - Marketing Research with Spss 140 (Hardcover)
ISBN-13: 9780470116715
ISBN-10: 0470116714
Genres: Business & Money, Computers & Technology
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Strategic Market Management Global Perspectives
2010 - Strategic Market Management Global Perspectives (Paperback)
ISBN-13: 9780470689752
ISBN-10: 0470689757
Genre: Business & Money
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Brand Leadership Building Assets In an Information Economy
2009 - Brand Leadership Building Assets in an Information Economy (Paperback)Paperback, Hardcover
ISBN-13: 9781439172919
ISBN-10: 1439172919
Genre: Business & Money
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Essentials of Marketing Research 2nd Edition with SPSS 170
2009 - Essentials of Marketing Research 2nd Edition with Spss 170 (Hardcover)
ISBN-13: 9780470506325
ISBN-10: 0470506326
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Spanning Silos The New CMO Imperative
2008 - Spanning Silos the New Cmo Imperative (Hardcover)Audio CD
ISBN-13: 9781422128763
ISBN-10: 1422128768
Genre: Business & Money
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From Fargo to the World of Brands My Story So Far
2005 - From Fargo to the World of Brands My Story So Far (Hardcover)Paperback
ISBN-13: 9781587364945
ISBN-10: 1587364948
Genre: Biographies & Memoirs
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Essentials of Marketing Research 2nd Edition with SPSS 130 Set
2005 - Essentials of Marketing Research 2nd Edition with Spss 130 Set (Hardcover)Hardcover
ISBN-13: 9780471718116
ISBN-10: 0471718114
Genre: Business & Money
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Strategic Marketing Management 7th Edition Course Pack
2004 - Strategic Marketing Management 7th Edition Course Pack [WCS] (Paperback)
ISBN-13: 9780471872047
ISBN-10: 0471872040
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Brand Portfolio Strategy  Creating Relevance Differentiation Energy Leverage and Clarity
Strategic Market Management
2004 - Strategic Market Management [Strategic Market Managment] (Paperback)Paperback
ISBN-13: 9780471484264
ISBN-10: 0471484261
Genres: Business & Money, Engineering & Transportation
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Marketing Research 8e with Spss 110 Set WITH SPSS 110
2004 - Marketing Research 8e with Spss 110 Set with Spss 110 (Hardcover)
ISBN-13: 9780471458852
ISBN-10: 0471458856
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Strategic Marketing Management
2003 - Strategic Marketing Management (Paperback)
ISBN-13: 9780471359951
ISBN-10: 0471359955
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Building the Brand-Driven Business Operationalize Your Brand to Drive Profitable Growth
Building Strong Brands
2002 - Building Strong Brands (Paperback)Hardcover
ISBN-13: 9780743232135
ISBN-10: 0743232135
Genre: Business & Money
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Brand Leadership
2002 - Brand Leadership (Paperback)Paperback, Hardcover
ISBN-13: 9780743207676
ISBN-10: 074320767X
Genres: Business & Money, Nonfiction
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Essentials of Marketing Research 2nd Edition
2001 - Essentials of Marketing Research 2nd Edition (Hardcover)Hardcover
ISBN-13: 9780471412359
ISBN-10: 047141235X
Genre: Business & Money
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Developing Business Strategies 6th Edition
2001 - Developing Business Strategies 6th Edition (Hardcover)Hardcover
ISBN-13: 9780471064114
ISBN-10: 0471064114
Genre: Business & Money
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2001 - Strategic Marketing Management 6th Edition [Strategic Market Management] (Paperback)Paperback
1998 - Strategic Market Management [Strtegic Market Management] (Paperback)Paperback
Liderazgo De Marca [Spanish Edition] (Paperback)Paperback
Management De La Publicidad [2ts - Spanish Edition] (Paperback)