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Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
Deception In The Marketplace The Psychology of Deceptive Persuasion and Consumer SelfProtection
Author: David M. Boush, Marian Friestad, Peter Wright
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people?s privacy and self-esteem, and ultimately undermines tru...  more »
ISBN-13: 9780805860863
ISBN-10: 080586086X
Publication Date: 5/14/2009
Pages: 264
Edition: 1
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Publisher: Routledge Academic
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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