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Search - Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
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Deception In The Marketplace The Psychology of Deceptive Persuasion and Consumer Self-Protection Author: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people?s privacy and self-esteem, and ultimately undermines tru... more »
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Genres:
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Consumer Behavior
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Health, Fitness & Dieting >> Psychology & Counseling >> General
- Professional & Technical >> Accounting & Finance >> Accounting