Search - List of Books by Denis McQuail

Denis McQuail is an academic and writer within the field of communication theories. He has written over a dozen books since 1968, mostly concerned with mass media. Best known is his contribution to the education of the public, concerning communication theory. His work has centered on explaining communication theories and their applications. He is adamant about informing the public on the benefits and dangers of mass communication.

He has been at the University of Amsterdam for two decades. In the early 1980s he published a book Communication Models. The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models, and mass media systems in general. In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. He and co-author Sven Windahl spent a great deal of time on it but at the time is was nothing more than a book of theories.

McQuail's next book, Mass Communication Theory, discusses in greater detail the mass communication concept. Specifically, it talks about the significance of mass media and how it affects the individual and society rather than focusing on the definitions of the models in general. "The three primary objectives: to update and take account of recent theory and research; enlargement, to reflect the continuing expansion of the field; clarification and improved presentation (pg. 13)." In Chapter 10, McQuail discusses the future of mass communication and states that it is either socially fragmenting or unifying. He makes several points on how the media needs to be socially responsible in order to be effective.

The sequel was Media Performance (1992). In it, previous theories are taken more for granted, and applied. He discusses at length the importance of an informed public. He states that the more aware a public is, the less likely it will be affected by media.

The surname McQuail is one that few other people possess there are only around 10-30 people with the surname McQuail left of which only 5 live in England. The name descends for the McFlail clan of the lowlands of Scotland

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Total Books: 30
Journalism and Society
2013 - Journalism and Society (Paperback)
ISBN-13: 9781446266809
ISBN-10: 144626680X
Genres: Reference, Politics & Social Sciences
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McQuail's Mass Communication Theory
2011 - Mcquail's Mass Communication Theory (Other)
ISBN-13: 9780857027894
ISBN-10: 0857027891
Genres: Reference, Politics & Social Sciences
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Normative Theories of the Media Journalism in Democratic Societies
2009 - Normative Theories of the Media Journalism in Democratic Societies [History of Communication] (Hardcover)Paperback
ISBN-13: 9780252034237
ISBN-10: 0252034236
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The Politics of News The News of Politics
2007 - The Politics of News the News of Politics (Paperback)
ISBN-13: 9780872894068
ISBN-10: 0872894061
Genres: Reference, Nonfiction
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Media Accountability and Freedom of Publication
2003 - Media Accountability and Freedom of Publication (Hardcover)
ISBN-13: 9780198742517
ISBN-10: 0198742517
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Audience Analysis
1997 - Audience Analysis (Hardcover)Paperback
ISBN-13: 9780761910015
ISBN-10: 0761910018
Genres: Reference, Nonfiction, Substores
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Communication Models For the Study of Mass Communications
1995 - Communication Models for the Study of Mass Communications (Paperback)Paperback
ISBN-13: 9780582036505
ISBN-10: 058203650X
Genre: Nonfiction
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Media Performance Mass Communication and the Public Interest
1992 - Media Performance Mass Communication and the Public Interest (Paperback)Hardcover
ISBN-13: 9780803982956
ISBN-10: 080398295X
Genres: Reference, Nonfiction
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Communication
1975 - Communication [Aspects of Modern Society] (Hardcover)Paperback
ISBN-13: 9780582487109
ISBN-10: 0582487102
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Towards a sociology of mass communications
1969 - Towards a Sociology of Mass Communications (Hardcover)
ISBN-13: 9780029748107
ISBN-10: 0029748100
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New Media Politics Comparative Perspectives in Western Europe
New Media Politics Comparative Perspectives in Western Europe [Sage Communications in Society Series] (Hardcover)Paperback
ISBN-13: 9780803980006
ISBN-10: 0803980000
Genre: History
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McQuails Mass Communication Theory
Mcquails Mass Communication Theory [5th edn.] (Paperback)
ISBN-13: 9788178295350
ISBN-10: 8178295350
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