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Design and marketing of new products (Prentice-Hall international series in management)
Design and marketing of new products - Prentice-Hall international series in management
Author: Glen L Urban
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by im...  more »
ISBN-13: 9780132012690
ISBN-10: 0132012693
Publication Date: 7/2/1980
Pages: 618
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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