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Designing Health Communication Campaigns : What Works?
Designing Health Communication Campaigns What Works
Author: Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what d...  more »
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ISBN-13: 9780803943322
ISBN-10: 0803943326
Publication Date: 4/30/1992
Pages: 181
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Publisher: SAGE Publications
Book Type: Paperback
Other Versions: Hardcover
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