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Search - Developing Advertising Campaigns: Industry Leaders on Creating a Strong Message, Targeting the Right Audience, and Positioning the Client's Brand (Inside the Minds)
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Developing Advertising Campaigns Industry Leaders on Creating a Strong Message Targeting the Right Audience and Positioning the Client's Brand - Inside the Minds Author: "Developing Advertising Campaigns is an authoritative, insider s perspective on the key strategies for creating, implementing, and benchmarking successful advertising campaigns. Featuring Presidents and CEOs representing some of the nation s leading advertising agencies, this book provides a broad, yet comprehensive overview of the process invol... more »
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