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Search - The Deviant's Advantage: How Fringe Ideas Create Mass Markets
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The Deviant's Advantage How Fringe Ideas Create Mass Markets Author: The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
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Genres:
- Business & Investing >> Management & Leadership >> Systems & Planning
- Business & Investing >> Small Business & Entrepreneurship >> Entrepreneurship