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Dictionary of Marketing and Advertising
Dictionary of Marketing and Advertising
Author: Jerry M. Rosenberg
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meani...  more »
ISBN-13: 9780471025023
ISBN-10: 047102502X
Publication Date: 2/16/1995
Pages: 384
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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