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Dictionary of Social and Market Research
Dictionary of Social and Market Research
Author: Wolfgang J. Koschnick
Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialised advertising and social science terminology. This dictionary provides a reference work containing definitions for, and explanations of, terms, techn...  more »
ISBN-13: 9780566076114
ISBN-10: 056607611X
Pages: 416
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Publisher: Gower Publishing Company
Book Type: Hardcover
Members Wishing: 0
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