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Digital Marketing Strategy: Text and Cases
Digital Marketing Strategy Text and Cases
Author: Glen Urban
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a r...  more »
ISBN-13: 9780131831773
ISBN-10: 0131831771
Publication Date: 6/26/2003
Pages: 216
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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