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Discrete Choice Theory of Product Differentiation
Discrete Choice Theory of Product Differentiation
Author: Simon P. Anderson, Andre dePalma, Jacques-Francois Thisse
Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model the information available. This important study shows that an understanding of product differenti...  more »
ISBN-13: 9780262011280
ISBN-10: 026201128X
Publication Date: 10/16/1992
Pages: 445
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Publisher: The MIT Press
Book Type: Hardcover
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