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The Distribution Trap: Keeping Your Innovations from Becoming Commodities
The Distribution Trap Keeping Your Innovations from Becoming Commodities
Author: Andrew R. Thomas, Timothy J. Wilkinson
It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution not...  more »
ISBN-13: 9780313365522
ISBN-10: 0313365520
Publication Date: 12/22/2009
Pages: 174
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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