David "Doc" Searls (born July 29, 1947), co-author of The Cluetrain Manifesto, is an American journalist, columnist, author and a widely-read blog, and a fellow at the Berkman Center for Internet & Society at Harvard University and the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara.
A longtime advocate for open-source software, Searls has been involved with Linux Journal since it began publishing in 1994. He became a Contributing Editor in 1996 and has been Senior Editor since 1999. His column "Linux for Suits" ran until 2007, and was followed by "EOF" inside each issue's back cover. His work with Linux Journal, and as an advocate of free software and open source, earned him a Google-O'Reilly Open Source Award for Best Communicator in 2005. His byline has also appeared in many other publications, including OMNI, Wired, PC Magazine, The Standard, The Sun Magazine, Upside, Release 1.0 and The Globe & Mail.
In early 1999 Searls joined Christopher Locke, David Weinberger and Rick Levine in writing The Cluetrain Manifesto, an iconoclastic website that was followed in January 2000 by the book with the same title. The book became a business bestseller and was published in nine languages. A 10th Anniversary edition came out in June 2009. Among Searls' contributions to the Manifesto was its first thesis, "Markets are conversations" -- which is also the title of the Cluetrain chapter he co-wrote with David Weinberger. Weinberger and Searls co-wrote " World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else" (See NEA ).
Searls has also been a well-known blogger since October 1999, when he started blogging with help from his friend Dave Winer. In an Online Journalism Review article, J.D. Lasica calls Searls "one of the deep thinkers in the blog movement."
In The World is Flat, Thomas L. Friedman calls Searls "one of the most respected technology writers in America."
Searls' two academic fellowships both began in 2006. At the Berkman Center for Internet & Society he leads ProjectVRM, which guides independent software development communities working on Vendor Relationship Management (VRM). The purpose of VRM is to equip individuals with tools that provide both independence from vendor "lock-in" and better means for engaging with vendors. VRM tools and methods also help individuals engage with government and other non-commercial organizations. At the Center for Information Technology and Society (CITS) at the University of California, Santa Barbara, Searls is studying both the nature of infrastructure and of the Internet as a form of infrastructure.
The nickname "Doc" is what Searls calls a "fossil remnant" of "Doctor Dave," his humorous persona at WDBS (now WXDU) radio at Duke University in Durham, North Carolina, in the late 1970s. Following his work in radio, Searls co-founded Hodskins Simone & Searls (HS&S), which grew to become one of the top high-tech advertising agencies in North Carolina, and then in Silicon Valley. Searls' consultancy, The Searls Group, was spun out of HS&S in the early 1990s. He is a frequent speaker at business and industry events, under the auspices of The Searls Group.
Searls, a 1969 graduate of Guilford College serves on the board of directors for PlanetEye, and on the advisory boards of Ping Identity Corp., SocialText, SpikeSource, B5 Media and Technorati. He is also an avid photographer with a strong interest in geology and geography. Of his 30,000+ photos on Flickr, a large percentage were shot out of the windows of airplanes.
While Searls' permanent home is in Santa Barbara, he and his family currently live most of the year near his work at Harvard.
