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Search - Doing Better by Doing Good: 2
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Doing Better by Doing Good 2 Author: A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.
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Genres:
- Business & Investing >> Biography & History >> Company Profiles
- Business & Investing >> Economics >> Sustainable Development
- Business & Investing >> Biography & History >> Strategy & Competition
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