I have been listening to this audio book, and like it very much. It outlines a new paradigm for motivation that makes much more sense to me than what I was taught in Psychology classes a decade ago. Pink makes the case for intrinsic motivation, for mastery, flow, and autonomy as 21st century workforce necessities, with examples from various companies that are applying the principles.
I read this book because I teach high school math and science at an alternative school to unmotivated students. I see how the "carrot and stick" approach of using extrinsic rewards as motivators earlier in their school career has ruined their intrinsic motivation. I think I can apply some of the principles of this book to my classroom to improve motivation.
I found out about "Drive" from a publication aimed at principals, reviewing it as a resource for reform of the educational system. In my opinion, that can't come soon enough!